We have sales in our DNA—literally

Our team now includes more than 200 highly skilled and experienced sales professionals, who all share the original vision that inspired a small team of smart, passionate people determined to change the way high-tech companies go to market.

First “headquartered” in a family room, we launched BAO with little more than two telephones and a few legal pads. Though our initial operation lacked swanky office space and cutting-edge technology (CRM platforms weren’t even mainstream back then), we had more important assets: three generations of sales experts, all with old-school grit and big ideas.

BAO’s organic growth is a testament to the persistence and professionalism of the original team, most of who still come to work every day at our main office. As clients moved from one company to another, they brought BAO with them—because they value the results that BAO delivers.

We’ve continued to integrate new technologies, expand our capabilities, and offer more sophisticated solutions. Over the years, we have moved six times to accommodate our growing team. Each time, we think we’ve maxed out the potential, but the demand is still growing and so are we.

When we started this company, we knew we were taking on the toughest sales job out there. Cold calling is not for the faint of heart, and we do it better than anyone else. Though technology has introduced new twists to the age-old sales game, we’ve remained true to our mission: give high-tech leaders a smarter, more effective way to go to market.

We’ve also been intentional about protecting our company culture. We consider the work more of a calling than a job, and we consider our teammates more family than colleagues. We often joke that we have a family tree instead of an org chart, but we’re dead serious about taking care of our people. We’re asking them to do a hard job. They deserve to be rewarded and supported, financially and personally.

Our Story