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Service Overviews

Target List Creation: An Overview of Market Segments

Target lists can be created for your appointment setting program based on select criteria.
Target List Creation for Appointment Setting

BAO can create a target list for your appointment setting program using select demographics, including revenue, industry, employee count, and geography.

Lists can be created for the following sectors:

Each sector has unique criteria that can help define your total addressable market and refine our targeting efforts.

Commercial
Hospitals
Education
Government

Here is an overview of how the North America market breaks down across these sectors to help you understand the scope of each segment.

Corporate North America
ENTERPRISE - >$1B Revenue
6,700 Accounts - -3,200 parent/independent, 3,500 subsidiary
MID-MARKET - $100M–999M Revenue
37,000 Accounts - -20,000 parent/independent, 17,000 subsidiary
SMB - $1M–99M Revenue
1.9 Million Accounts -- 1.8M parent/independent, 130,000 subsidiary
Key Targeting Criteria:
Location:
Country, U.S. state or Canadian province, U.S. metropolitan area or MSA, city, area code, zip code, zip code radius
Size:
Revenue, number of employees
Type:
Public/private companies only, headquarters and/or subsidiarType: ies
Education
HIGHER ED
10,000 Accounts
K-12
25,000 Accounts
Key Targeting Criteria:
Location:
State, city, zip code, area code
Size:
Enrollment, number of schools, faculty size (higher ed), Enrollment, number of schools in district, district enrollment (K-12)
Type:
Public/private school
Hospitals
Hospitals
7,000 Accounts
Key Targeting Criteria:
Location:
State, city, county, area code, zip code, zip code radius
Size:
Number of beds, total patient revenue, annual discharges
Type:
Children’s, long-term, rehabilitation, psychiatric, critical access, short-term acute care (type of hospital), Government: state or federal, proprietary: corporation or privately owned, non-profit (type of control)
Government
STATE AND LOCAL
20,000 Accounts
FEDERAL CIVILIAN
4,000 Accounts
FEDERAL DEFENSE
3,000 Accounts
Key Targeting Criteria:
Location:
State, city, county (state and local)
Size:
Population (state and local)
Department:
E.g., Department of Justice, USDA (civilian), Department of Defense, Army, Navy, etc. (defense)
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