Guides and White Papers
The BAO Mid-Market Buying Guide
This guide explores the mid-market to uncover spending trends and identify IT opps.
The BAO Mid-Market Buying Guide
takes a deep dive into the upper mid market, delivering valuable insights based on real, account-level intelligence, like:
74% of the Budgeted Initiatives
are in 23% of the companies.
26% of Companies
have an annual IT budget > $11 million.
Developed with market research performed exclusively by BAO to uncover tech spending trends and identify IT opportunities, this guide goes beyond statistics – we break down what it really means and how you can use this data to improve your sales productivity and fill your pipeline. The guide delivers important stats and insights, including:
- IT budget trends
- The top IT initiatives
- Technology trends for strategic IT initiatives (including cloud), storage, and software applications
- Industry trends
- Geographic trends
Ready to boost your sales and marketing results?
Speak with a pipeline expert to build a program that meets your needs.