Enable Sales Development

Increase the productivity and success rates of your inside sales teams

Segment your target market

Stack rank and prioritize accounts more effectively by focusing on prospects with opportunity potential

Understand the key decision-makers

Identify who will own/influence the deal and the specific pains and challenges they’re struggling with

Gain actionable intelligence

Arm sales development reps with valuable insight about the prospect’s needs, environment, and buying process so they can reach out with highly relevant communications

Tech environment

Uncover which accounts meet the criteria—such as whether a certain solution is already in place—that increase the likelihood of success

Competitive displacement

Find out when competitors’ contracts are up for renewal—and which customers are unhappy with them

Whitespace campaigns

Increase your ability to effectively engage with and drive interest in whitespace accounts

Down-market prioritization

Increase your hit rate by focusing on the most promising prospects in large markets such as the mid-market and SMB

Custom

Get details into relevant technology stack, trigger events, pains and challenges, competitors installed, and more

Live-confirmed

The data is current, validated via phone interviews with decision-makers in your target accounts—not pulled from a stale database or inferred—and you get contact details for everyone we interview

Timely

You get an in-depth, real-time view of your prospects’ buying cycles, and you get it fast—valuable insight is delivered in days or weeks, not months

Comprehensive

You get individual account details as well as an overall view of your market trend data

BAO has really helped expand our reach into the mid-market. It’s a vast audience, so BAO’s ability to penetrate that audience quickly and scale our coverage has put us in an advantageous position to build solid pipeline. Their expertise and mid-market database make them a very valuable partner to our sales team.

It comes down to quality for us versus quantity. We’ve seen a big shift toward quality for our reps across the program, and that’s what has impressed me most about BAO.

Drilling down into the right mid-market accounts was a major challenge for us in the past, but BAO’s deep knowledge of the market paired with the scalability their team provides helped us recognize our true target buyers, ones that were previously difficult to identify.