Smarter targeting to increase your win rate

Many sales execs say their biggest challenge is finding qualified prospects—but there are strategies for you to identify your best prospects in order to execute more effective sales and marketing campaigns

Environment

Identify elements of the organization’s IT infrastructure that are relevant to your ideal customer profile (ICP)

Pain points

Know exactly where the prospect is struggling in order to prioritize the right use cases to focus on

Timing

Identify purchasing time frame, as well as who will own/influence the deal, so you can prioritize sales and marketing outreach more effectively

Competitive displacement

Find out when competitors’ contracts are up for renewal—and which customers are unhappy with them

Whitespace campaigns

Identify opportunities to set the agenda and influence the RFP process in your favor

Product launches

Accelerate your go-to-market plan by gaining fast traction for new offerings

Sales enablement

Tee up your sales team with qualified accounts and all the details they need to have highly relevant and compelling conversations

Custom

The profiles you receive capture the intelligence that’s specific to your solution and value proposition

Live-confirmed

The data is current—validated via phone interviews with key decision-makers in your target accounts—not pulled from a stale database

Timely

You get an in-depth, real-time view of your prospects’ buying cycles, and you get it fast—valuable insight is delivered in days or weeks, not months

Comprehensive

You get individual account details as well as an overall view of your market trend data

BAO’s experience in the cybersecurity space certainly sets them apart from other lead generation providers. I’ve used them at multiple companies—always in security—and have seen firsthand that their knowledge of the industry results in pipeline for my business. With the cybersecurity industry being so fast and dynamic, and the technology market being so competitive, BAO provides a real advantage to sales and marketing teams by ensuring consistent access to buyers.

Getting our first batch of profiles was an absolute eye-opener. My first reaction was how fast can we get more of these?

We have unprecedented insight into the makeup of our market now. We know where there are immediate opportunities and where there’s a need for more education. We know where the competitors are. This has been huge from a market research standpoint, and it will help us drive overall business strategy. We know whether or not our targets are satisfied with competitors—and why.